When selecting your email service provider (ESP), look for these key features:
– User-friendly campaign builders and template editors to easily create emails, landing pages, popups and sequences visually without coding. Providers like ConvertKit, MailerLite and Constant Contact offer drag-and-drop builders.
– A/B testing capabilities to compare the performance of different subject lines, content sections, calls-to-action, and send times. This helps you optimize emails. ActiveCampaign, Omnisend, and Mailchimp have built-in split testing.
– Automation for things like sending onboarding sequences, announcing new posts, segmenting subscribers, and triggering re-engagement emails. Providers like Drip, ConvertKit, and Klaviyo have robust automation options.
– Email list segmentation so you can group subscribers by data like interests, engagement, purchase history etc. and target communications. Most major ESPs like AWeber facilitate dynamic list segmentation.
– Email analytics for monitoring key performance indicators (KPIs) like open rate, click rate, conversion rate, and unsubscribe rate. Metrics help improve effectiveness.
– Integrations with your website, payment platform, CRM software, chatbot etc. to track customer data and streamline workflows. For example, Mailchimp integrates with ecommerce platforms, WordPress, and Salesforce.
– Delivery optimization to land in inboxes vs spam folders. For example, services like SendinBlue use machine learning to maximize email deliverability.
Growing Your List with Lead Magnets
Effective types of lead magnets to incentivize signups include:
– Ebooks or guides with actionable tips on topics your target audience wants to learn about. Offer as PDF downloads.
– Cheat sheets that summarize your best advice on things like saving money or getting organized. Format as a handy one-pager.
– Free courses providing a series of video or email lessons covering a skillset step-by-step like social media marketing.
– Resource libraries with curated tools for your niche like bookmark lists, template downloads, infographics etc.
– Discount codes for first-time customers in your online store or for paid products/services.
– Webinars or workshops teaching specialized knowledge live and interactively.
– Checklists that outline key steps for complex processes like starting a business or training for a marathon.
– Swipe files sharing examples and templates of emails, ads, sales letters etc. to help subscribers improve their own.
Crafting Engaging Newsletter Content
Tactics for boosting newsletter engagement include:
– Publishing consistent issues on a set schedule so readers know what to expect. This trains habit.
– Using cliffhanger or “teaser” content that leaves readers wanting more to build anticipation for upcoming issues.
– Featuring limited-time giveaways and deals exclusively for subscribers to reward their loyalty.
– Encouraging user-generated content like having readers submit photos of products in action.
– Sneak peeks into new products, content or features to give insider access.
– Behind-the-scenes looks at your team, office, processes or events to build rapport.
– Q&As where you answer common reader questions related to your niche.
– Informal voice and fun personality. Address subscribers conversationally by name for relationship-building.
